A recent article published in U.S News highlighted some of the top and most effective marketing tips and strategies for financial advisors, wealth advisors and financial planners on growing their visibility and business. These strategies aimed at helping answer the question of growing revenue and AUM for a wealth management business.
We have included part of the article below, but have summarized a lot of the key content.
Before even going far, here’s some Good News: ALL the components in this breakdown from the article are actually what we do for financial advisors and wealth management firms as an Outsourced CMO, all on a customized basis (so every client looks different!)
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Summary of the U.S News article:
Tailor your messaging to reach your audience effectively, distinguishing your brand from competitors.
Enhance your website and offer extensive information to improve engagement with potential customers.
Customize your online identity and engage with customers via social media platforms.
Enhance your reputation through authentic public relations, positioning yourself as a trusted authority in recognized media outlets.
Connect with customers through technology-driven events, blending personalized interaction with advanced tools.
Utilize newsletters to keep your brand top-of-mind and reinforce customer connections.
Article by Coryanne Hicks in U.SNews
20 Financial Advisor Marketing Tips
If financial services were a race, marketing would be one of the first hurdles financial advisors have to leap.
Business marketing is the process of promoting your services to potential clients, so you can move them through the lead pipeline.
To market your services successfully, you need to get in front of the right people at the right time. This can feel like trying to hit a bull's-eye blindfolded, but it needn't be such a shot in the dark. With the right marketing strategy, financial advisors can attract and convert prospects and even reengage existing clients, turning them into regular sources of referrals. These financial advisor marketing ideas will help you grow your business from inside and out.
Read on for these 20 financial advisor marketing tips:
Ditch the general messaging.
Find your unique value proposition and flaunt it.
Optimize your website for your ideal client persona.
Personalize your online presence.
Be a resource matchmaker.
Understand your clients' goals and motivations.
Use a public relations approach.
Host your own "genius bar."
Embrace technology.
Write a book.
Send off-season's greetings.
Express your gratitude.
Send a regular newsletter.
Work smarter, not harder.
Measure the right things.
Be consistent.
Don't be afraid to invest more.
Be an advocate for your community.
Hire a professional.
If it's not broken, don't fix it.
Ditch the General Messaging
The first rule of successful financial advisor marketing is to market to your audience, your whole audience and no one but your audience.
Find Your Unique Value Proposition and Flaunt It
Your unique value proposition, or UVP, can be your gateway to finding your audience and help you craft your personal message. Your UVP is a statement explaining what benefit, or value, your clients will get from your services. It helps identify what makes you unique in the realm of financial advisors.
Optimize Your Website for Your Ideal Client Persona
In addition to social media campaigns, financial advisors should optimize their websites with their target clients in mind. A generic website that speaks to an undefined audience will generate mediocre results in terms of inbound prospect traffic.
Know you need to do the above but don’t have the time, interest or capacity for it? That’s where we come in!
Read more of our articles around financial advisor marketing ideas
Effective financial advisor marketing is all about creating a strategy that speaks directly to your target audience while building trust and demonstrating your expertise. One of the most effective financial advisor marketing ideas is content marketing, which positions you as a thought leader in your industry. By regularly publishing informative and valuable content through blogs, webinars, and videos, you engage with your audience on a deeper level, addressing their concerns, providing insights, and answering questions that help guide them toward making financial decisions. Over time, this builds trust and credibility, essential components of attracting new clients.
Another powerful marketing idea for financial advisors is referral marketing. Encouraging satisfied clients to recommend your services to friends, family, and colleagues is one of the most cost-effective ways to build your client base. You can incentivize referrals by offering rewards or discounts, but it’s important to focus on delivering excellent service and consistently exceeding expectations. When clients see the value you provide, they are naturally inclined to share their positive experiences with others, which can help you expand your reach and grow your business organically.
Leveraging social media platforms is also a great way for financial advisors to connect with potential clients and raise brand awareness. Social media channels like LinkedIn, Facebook, and Twitter offer a unique opportunity to engage with your target audience in real-time, provide educational content, and interact with your followers. Regular posts that provide financial tips, market updates, and financial planning advice can help attract new prospects and reinforce your reputation as a trusted expert. Be sure to use targeted advertising to reach individuals who are most likely to benefit from your services.
Select Advisors Institute excels in helping financial professionals create innovative and effective marketing strategies. Our team understands the specific challenges and opportunities that financial advisors face when trying to build their client base. From creating engaging content that resonates with your audience to developing referral programs that convert, we work closely with you to enhance your marketing efforts. With proven strategies and a focus on measurable results, Select Advisors Institute is here to help you elevate your financial advisor marketing and ensure you stand out in a competitive marketplace.
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