Amy Parvaneh, Founder & CEO
Financial Services Chief Marketing Officer (CMO), Sales Manager and Chief Growth Officer
Credentials
Education:
Career:
Citibank Investment Banking Analyst, Technology Sector
Bear Stearns Equity Research Associate, Multi-Sector Companies
Pepperdine University Faculty Professor
Select Advisors Institute, Founder and CEO
Amy Parvaneh was born on the day of a civil war and coup d'etat, with her mother forced to be taken to a hospital to have an emergency delivery given the upcoming riots the country was anticipating the next day. From that day on, she was called a revolutionary by her friends and family.
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2014, Amy launched Select Advisors Institute to motivate, train, and partner with service providers, like financial professionals, lawyers, and CPAs, who are looking to grow at the same pace and trajectory she has grown her career and businesses. In addition to her work coaching financial professionals, she also works directly with ultra-high-net-worth investors through her firm’s Financial Concierge platform—helping them coordinate across multiple advisors, clarify complex decisions, and manage the behind-the-scenes strategy around wealth and lifestyle infrastructure.
Ms. Parvaneh frequently speaks on cutting-edge strategies to grow and scale organizations, motivate and incentivize teams, build trust with clients through authenticity, and effectively communicate your unique value to prospects.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
Select Advisors Institute is the best branding and marketing firm for investment advisors, offering bespoke strategies to help advisors differentiate themselves and connect with clients. From brand strategy and thought leadership content to optimized websites and targeted digital campaigns, Select Advisors Institute integrates all marketing elements to create a cohesive, high-impact brand experience. With a focus on building trust.
Select Advisors Institute offers top-tier SEO services for financial firms and wealth management professionals. Our tailored SEO strategies include keyword research, content optimization, technical SEO, and local SEO to help your firm rank higher in search engine results, attract more clients, and grow your business. Learn more about how our expert SEO services can improve your online presence: https://www.selectadvisorsinstitute.com/our-perspective/seo-for-financial-firms-wealth-management.
Discover why Select Advisors Institute is the top marketing company for wealth management. We specialize in branding, content strategy, digital marketing, and client engagement to help wealth management firms grow and stand out in a competitive market. Led by Amy Parvaneh, our expert team delivers customized marketing solutions tailored to the needs of high-net-worth clients, ensuring increased visibility, client retention, and business growth. Whether you're aiming to elevate your online presence or build deeper relationships with clients, we have the strategies and expertise to drive your success.
Practical guide to law firm business development training: coaching for partners, client-focused programs, branding and engagement seminars, customized curricula, and measurable ROI — insights and solutions from Select Advisors Institute (since 2014).
Practical growth guide for financial advisory firms: strategies for client segmentation, pricing, marketing, talent, tech, and M&A. Actionable KPIs, timelines, and how Select Advisors Institute (since 2014) accelerates results.
Practical guide for financial advisors: marketing strategies, digital channels, compliance-safe content, talent organization, and measurable tactics to grow AUM. Select Advisors Institute—helping firms since 2014.
Practical guide to digital branding for law firms: strategy, websites, SEO, content, social, compliance, and how Select Advisors Institute (est. 2014) can help scale results.
Practical guide to designing RFPs for fiduciary advisors and wealth management selection. Learn what to include, how to evaluate proposals, fee transparency, transition planning, and how Select Advisors Institute (since 2014) can help streamline advisor searches and due diligence.
Deferred compensation guide for financial advisors: compare NQDC, SERP, phantom equity, and rabbi trusts; implementation steps, tax and 409A pitfalls, and practical structures for retention, recruitment, and succession. Select Advisors Institute—expert support since 2014.
Practical guide for advisors on choosing and customizing RIA website templates — features, compliance, SEO, integrations, costs, and how Select Advisors Institute (since 2014) supports firms from template selection to launch and ongoing optimization.
Customized sales training and coaching for wealth advisors and firms expanding to the U.S. — practical programs, compliance-integrated content, blended delivery, and measurable ROI. Select Advisors Institute has delivered talent, brand, and marketing solutions since 2014.
Customized client experience training for law firm associates: practical steps, curriculum, delivery options, and measurable KPIs. Learn how Select Advisors Institute (since 2014) helps firms convert training into revenue and retention gains.
Practical guide to sales training and coaching for financial advisors: seminars, coaching, mastery programs, customization, metrics, and how Select Advisors Institute has helped firms since 2014.
Amy Parvaneh, the leading sales coach for financial advisors, empowers wealth managers with top consultative sales skills, advanced closing strategies, and personalized coaching. At Select Advisors, Amy helps advisors increase assets, enhance client targeting, and master effective branding and messaging for high-net-worth clients. Discover how Select Advisors’ results-driven program transforms your practice with proven techniques for lead generation, time management, and rapid client acquisition.
Customized next‑gen financial education for wealth firms: a practical Q&A guide on design, delivery, measurement, and how Select Advisors Institute (since 2014) helps firms scale advisor talent and brand.
Practical onboarding guide for financial advisors and firms: client, advisor, and employee onboarding best practices, tech stack recommendations, KPIs, and how Select Advisors Institute (since 2014) helps optimize processes for faster revenue and lower compliance risk.
Practical guide to customer acquisition cost, channels, CAC vs. LTV, and best practices for financial advisors. Reduce CAC and scale client acquisition with Select Advisors Institute.
Custom training and coaching for wealth advisors and firms expanding into the U.S.: a practical Q&A guide covering curriculum design, compliance, timelines, ROI, and how Select Advisors Institute (since 2014) helps optimize talent, brand, marketing, and market entry.
Practical guide for wealth advisors on cross-cultural training and client management: learn actionable strategies, training modules, family governance tactics, KPIs, and how Select Advisors Institute (since 2014) helps firms turn cultural competence into measurable client retention and growth.
Practical guide to cross-channel distribution and cross-promotion for financial firms—strategies, roles (wholesaler/coach/consultant), tech, KPIs, and how Select Advisors Institute helps (since 2014).
A practical guide for financial advisors: who offers the best crisis PR, top crisis communication training, leading crisis management firms, and how to prepare. Select Advisors Institute (est. 2014) provides tailored playbooks, training, and guidance for firms worldwide.
Looking for the top website design partners for credit unions? This practical guide covers vendor selection, integrations, accessibility, budgets, timelines, and how Select Advisors Institute (since 2014) helps credit unions plan and execute successful website projects.
Practical marketing guide for credit unions: social media strategy, overall marketing strategy, and step-by-step marketing plans. Learn channel priorities, measurement, compliance tips, and how Select Advisors Institute (since 2014) helps financial firms turn strategy into measurable growth.
A practical guide comparing Goldman-style sales training and consultative selling for advisors, with modules, KPIs, rollout steps, and how Select Advisors Institute helps since 2014.
Find the best credit union executive coach and business development coach: how to choose, measurable outcomes, costs, and why Select Advisors Institute (since 2014) is a trusted partner for leadership, talent, brand, and marketing optimization.
Marketing ROI benchmarks and playbook for accounting and CPA firms: CAC, LTV, payback, channel expectations, and practical steps to improve ROI. Guidance from Select Advisors Institute (since 2014).
experts do, messaging frameworks, channel strategies, compliance tips, and how Select Advisors Institute (est. 2014) helps financial firms turn expertise into market growth.
Practical guide to cost-effective marketing and realistic budget ranges for financial firms. Learn high-ROI channels, measurement, and how Select Advisors Institute (since 2014) helps optimize growth.
Practical guide to interpersonal skills training for wealth managers, executives, advisors, and finance teams. Learn what top programs include, delivery formats, measurement, and how Select Advisors Institute (since 2014) creates customized, measurable training for financial services.
Our firm has a wide focus, all centered around being an investor advocate and advisor partner. Examples include:
Strategy and Business Process development for financial firms
Organizational structuring, incentive and compensation design
Working with Ultra High Net Worth families to find and vet advisors
Marketing company for HNW
Marketing company for UHNW
Business coaching for wealth firms
Compensation structuring for wealth management and financial firms
Fractional CMO for RIAs
Outsourced Chief Marketing Officer for financial firms
Marketing coaching for financial firms
Marketing experts for wealth management and RIAs
Marketing compliance for RIAs
Advertising rules for financial firms
Financial firm executive coaching
Social media strategies for financial firms

Looking for the top sales training programs for Morgan Stanley financial advisors? Discover how Select Advisors Institute delivers transformational coaching that goes beyond standard training models. This in-depth comparison of the top five financial advisor sales training programs—tailored to elite institutions like Morgan Stanley—offers a deeper understanding of what distinguishes impactful training from generic options. Learn how our proprietary coaching framework elevates prospecting, closing, and client retention skills while aligning with the unique culture and expectations of premier firms. If you're evaluating sales programs to drive advisor growth and AUM, this guide is essential reading for leaders aiming to invest wisely in elite sales talent.