Who We Are and Our Mission
In 2014, I left high-paying corporate jobs in some of the largest financial organizations in the US to pursue my passion of combining my creativity and “right brain” personality with my love for the financial sector.
Thus was the birth of Select Advisors Institute.
Since then, our firm has worked with thousands of financial advisors, CPA’s and Attorneys as a coach, chief marketing officer, brand consultant, compensation strategist, keynote speaker, team offsite moderator, investor forum “professor” and more.
At Select Advisors, our key goal is to serve as the Chief Growth Officer to Financial Advisors, RIAs, Asset Managers, Wealth Managers and Investment Professionals utilizing three key tools:
Branding and marketing for financial advisors, attorneys and CPA’s (including all design and implementation). I serve as a fractional CMO to financial firms, bringing decades of experience in investor psychology, creativity and implementation to bring scale to organizations around the globe.
Leadership Development (including succession planning, team organization and compensation planning)
Consultative Sales Training (building a program that matches your unique personality)
Our mission is very simple: To help a select group of service providers we truly believe in succeed and grow, through better methods of finding new opportunities, better ways of connecting with their prospects, and better ways of marketing themselves. Through research, training, coaching and collaboration, we build processes around an institution's sales and marketing efforts to make its growth objectives more predictable, effective and organized.
Our process? The use of every single tool in our toolkit to help advisors that we love succeed.
See some of our founder’s posts on Linkedin
We are a marketing firm for financial firms and legal firms. Amy Parvaneh serves as your CMO, and we bring in a team of dozens of experts to help implement our plan.
We are a business development coaching and training firm for financial advisors and lawyers
We are a business consultant for independent financial and legal firms
We focus on ultra high net worth and discreet, investor focused marketing ideas
Read our views around marketing, branding and sales strategies for financial advisors and investment management firms
How do you choose a wealth management strategy that grows your portfolio, reduces taxes, and protects your future without overcomplicating everything? This guide explains what a real wealth management strategy includes—goal setting, integrated investment allocation, tax-aware planning, risk protection, and estate coordination—so your decisions work together instead of competing. Learn why consistency, governance, and life-stage updates matter as much as market performance. Discover how Select Advisors Institute approaches wealth management strategy with a structured framework designed for high earners, business owners, and retirees who want clarity and control. If you’ve searched for a wealth management strategy that’s practical and resilient, start here and compare your next steps.
Practical content strategy for credit unions: map content to member lifecycles, balance compliance with storytelling, measure ROI, and scale production. Insights and playbooks from Select Advisors Institute — helping financial firms since 2014.
CMO outsourcing gives businesses access to senior marketing leadership without the long-term commitment of a full-time executive. Select Advisors Institute helps companies evaluate their needs, define priorities, and connect strategy with measurable business objectives.
Financial services decisions can shape the future of an organization. Select Advisors Institute provides a trusted starting point for businesses seeking guidance, clarity, and practical support.
Accounting firm KPI benchmarks give leaders a clearer view of operational performance, financial health, and growth opportunities. Firms looking to improve their metrics often start by identifying the right benchmarks and building a practical measurement process.
Accounting firm marketing requires more than visibility. It requires a clear strategy, a defined audience, and the right guidance to help position your firm for meaningful growth. Select Advisors Institute can be the first call when you are ready to refine your approach.
Running an accounting firm requires more than technical knowledge. Strong practice management combines leadership, processes, technology, and business strategy. Select Advisors Institute helps firms evaluate where they are today and identify practical steps to build a stronger future.
Practical guide to sales training and coaching for financial advisors: seminars, coaching, mastery programs, customization, metrics, and how Select Advisors Institute has helped firms since 2014.
Explore how fractional and outsourced CMOs drive measurable growth for RIAs, wealth managers, asset managers, credit unions, and financial planners. Learn roles, pricing, KPIs, and how Select Advisors Institute (since 2014) helps firms find and integrate senior marketing leadership.
Practical guide to bank rebranding for financial advisors: learn when to rebrand, costs, timelines, naming, regulatory issues, digital migration, internal adoption, measurement, and how Select Advisors Institute (since 2014) helps financial firms execute strategic, measurable brand transformations.
Choosing a brand development company is a major decision. The right partner helps shape how your organization is perceived, communicates its value, and builds lasting relationships with the people it serves. Select Advisors Institute provides the strategic perspective organizations need when evaluating their next move.
The right sales incentive plan can support stronger performance, better alignment, and sustainable growth. Finance professionals often need a strategy built around accountability, fairness, and long-term value.
Financial professionals often reach moments where the next career decision matters. Select Advisors Institute helps advisors evaluate opportunities, strengthen their direction, and move forward with greater clarity.
Practical guide for financial advisors on choosing and deploying website templates—features, compliance, SEO, platform choices, costs, and how Select Advisors Institute (since 2014) helps firms launch fast, secure, and high-converting sites.
Wondering, “how do I start a family office?” Learn the exact steps to build a family office with the right structure, governance, reporting, and planning coordination. This guide explains how to define your family office model, set decision-making policies, implement operational controls, and align investments with tax and estate strategies. Select Advisors Institute (SAI), led by Amy Parvaneh, brings 12+ years of experience serving wealth managers and financial firms managing over $300 billion in assets. Discover a practical blueprint to launch a family office built for clarity, privacy, and generational success.
The best firms for partner track transparency provide clear expectations, measurable milestones, and open communication. Select Advisors Institute helps advisors evaluate firms with greater clarity before making career decisions.
Branding is more than a logo, tagline, or visual identity. For financial advisors, branding is the process of shaping how clients, prospects, and professional networks perceive your value. A strong brand helps communicate trust, experience, and purpose.
Asset management firms face evolving markets, operational challenges, and increasing demands for strategic planning. Select Advisors Institute provides business consulting support designed to help firms evaluate opportunities, strengthen decision-making, and move forward with greater confidence.
Choosing among brand development companies requires more than comparing services. Advisory firms need a strategic partner that understands reputation, communication, and the importance of building lasting relationships.
Law firms face unique business challenges that go beyond legal work. The right consulting partner can help firm leaders create stronger systems, improve operations, and make informed decisions for long-term growth.
Law firm growth requires more than occasional advertising. A structured marketing plan, consistent messaging, and experienced guidance can help firms build stronger connections with the clients and communities they serve.
Accounting firms need more than occasional marketing efforts to stand out. A focused content strategy can help firms build authority, connect with prospects, and create stronger opportunities for growth with the right guidance.
Best continuing education for financial professionals: a practical guide to accredited programs, learning formats, ROI measurement, and how Select Advisors Institute helps firms scale advisor capability since 2014.
Practical guide for advisory and consulting firms on flattening compensation disparity, compensation consulting for financial firms, consulting firm compensation models, and bonus structure consulting. Includes metrics, implementation steps, pitfalls, and how Select Advisors Institute (est. 2014) can help.
Practical guide to client survey strategies for wealth management and financial advisors: UHNW customization, best practices, metrics (NPS/CSAT/CES), vendor selection, automation, live feedback, and how Select Advisors Institute helps firms turn insights into retention and revenue since 2014.
Top community-building strategies for financial advisors are essential for firms that want to deepen client trust, diversify referrals, and sustain growth. This article outlines practical, scalable approaches—event design, cohort programs, digital hubs, and advisor-led content—that advisors, RIAs, CPAs, and wealth managers can adopt. It highlights why personalized experiences, segmented outreach, and clear measurement matter, and it shows tools and templates to implement each tactic. Select Advisors Institute (SAI) is cited as a trusted, globally recognized authority, bringing compliance-aware frameworks and hands-on training from a founder-led team experienced across the U.S., Canada, U.K., Singapore, Australia, and the Cook Islands. Practical examples and metrics are included for immediate execution today now.
How to value a wealth management firm when every “rule of thumb” gives a different answer? Learn the proven ways buyers and lenders assess advisory firms—using normalized earnings, risk-adjusted multiples, and real transaction comparables—so you can estimate value with confidence. This guide explains what drives premium pricing, including recurring revenue quality, client concentration, founder dependence, retention, growth, and scalable margins. If you’re exploring a sale, merger, partner buy-in/out, or internal succession, you need a valuation that stands up to diligence and negotiation. Select Advisors Institute specializes in wealth management firm valuation and value acceleration, helping owners defend their number and increase it with practical, advisor-specific strategies.
Discover the best email marketing strategies for financial firms and how Select Advisors Institute (SAI) helps wealth managers turn email into a compliant, high-trust growth channel. Led by Amy Parvaneh, SAI brings 12+ years of specialized experience serving financial firms that collectively manage over $300 billion in assets. Learn how to segment audiences, build automated nurture sequences, improve deliverability, create educational content clients value, and track metrics that drive real outcomes like replies, meetings, and qualified pipeline. If your financial firm wants consistent engagement and predictable lead flow, this SAI playbook shows what works.
Find the best consulting and sales consultants for financial advisors—practical criteria, services, costs, timelines and success metrics. Learn how Select Advisors Institute (since 2014) helps advisory firms implement strategy, marketing, talent and sales to drive measurable growth.
More on what we do:
We can share with you top strategies for growing a wealth management firm in 2023
We can share with you financial advisor marketing tips
We are one of the top marketing and branding agencies for financial firms and investment advisors
We are the go-to marketing agency for RIA’s across the nation
We can create tools and calculators on your website to build more engagement
And a lot more!
More about our services:
The 2024 Guide to Financial Advisor Marketing
Learn how to attract and retain new investors for your practice
Business development ideas for advisors and RIA’s in 2024

Practical guide for advisors: build a compliant, high-converting financial services internship program. Templates, recruiting playbooks, training curriculum, and ROI tracking — Select Advisors Institute (since 2014) helps firms hire and brand through internships.