How PR and Media Outreach Can Transform Client Retention for RIAs, Wealth Managers, and Financial Services Firms
In the competitive world of financial services—whether you’re a Registered Investment Advisor (RIA), wealth management firm, or asset management company—retaining clients is just as critical as acquiring them. Many firms focus heavily on branding and digital presence to attract new clients, but over time, the challenge becomes how to keep clients engaged long-term.
This is where Public Relations (PR) and Media Outreach come into play.
PR offers measurable, tangible outcomes that reinforce your firm’s value, enhance your brand’s credibility, and keep your clients proud of their association with you.
The Retention Gap in Financial Services
After years of assisting RIAs and financial firms with branding and social media, one trend is clear: while initial efforts like building a website or creating a social media presence are impactful, they can often lose their momentum after a year or two if not complemented with other marketing activities. Clients and prospects want to see more—something they can point to as proof of their firm's industry leadership.
That’s where PR bridges the gap. Media exposure, thought leadership articles, and public appearances offer ongoing results that clients can see, feel, and value. These efforts keep your firm in the spotlight while keeping your clients loyal.
Three Ways PR Can Elevate Your Firm
1. Strengthen Credibility with Media Placements
What It Is: Featuring your firm in leading financial publications, national newspapers, or niche industry platforms.
Why It Matters: Media placements build trust and establish authority. Clients are more likely to remain loyal when they see their firm recognized in respected outlets.
Example: A wealth management firm featured in Forbes or Barron’s earns instant credibility with clients and prospects alike.
2. Showcase Leadership with Press Releases and Op-Eds
What It Is: Sharing expert commentary, announcing firm achievements, or discussing emerging trends through professionally written press releases and opinion pieces.
Why It Matters: Thought leadership demonstrates that your firm is forward-thinking and engaged in industry developments. Clients value firms that actively shape the conversation in their field.
Example: An RIA releasing an op-ed on sustainable investing trends highlights its expertise and innovation to both clients and media outlets.
3. Expand Reach Through Podcasts and Speaking Engagements
What It Is: Participating in or hosting podcasts, webinars, or industry panels to engage targeted audiences.
Why It Matters: These platforms humanize your firm, build personal connections, and foster trust by demonstrating expertise directly to clients and prospects.
Example: A financial firm hosting a webinar on retirement planning can attract both existing clients and new leads, creating long-term loyalty.
How Select Advisors Institute Supports Your PR Needs
At Select Advisors Institute, we help financial firms like RIAs, asset managers, and accounting practices stand out through strategic PR initiatives that deliver measurable results.
Our PR Services Include:
Media Relations: We identify the right publications and journalists to highlight your firm’s expertise and secure impactful media placements.
Press Release Creation: From announcing new services to sharing thought leadership, we craft professional releases tailored to your audience.
Public Engagements: We help your firm secure podcast appearances, speaking engagements, and webinar opportunities to amplify your voice and grow your influence.
By integrating PR into your firm’s strategy, we help you go beyond the basics of branding and create a lasting impression with clients.
Why PR is Key to Client Retention
PR is not just about visibility—it’s about creating long-term value that keeps clients engaged. By showcasing your firm’s thought leadership, media recognition, and ability to stay ahead of industry trends, you reinforce the relationship clients have with your brand.
For RIAs, wealth management firms, asset managers, and even accounting practices, PR is the tool that ensures you don’t just attract clients—you keep them.
Ready to transform your client relationships and cement your firm’s reputation as an industry leader? Let Select Advisors Institute guide you.
Discover how Amy Parvaneh, founder of Select Advisors, transforms marketing strategies for financial advisors and wealth managers. With a unique background as a Goldman Sachs wealth manager and expertise in luxury branding, investor psychology, and marketing compliance, Amy bridges the gap between marketing and sales to help financial firms attract and retain high-net-worth clients. Select Advisors offers outsourced CMO solutions, sales training, digital marketing, and family office strategies tailored for success. Trusted by nearly 1,000 firms and teams since 2014, Amy's proven approach ensures real results in growing your affluent client base.