At Select Advisors Institute, we specialize in equipping law firms with the strategic tools and behaviors needed to drive business growth. Recognizing that many attorneys are not trained in client development, we offer tailored business development coaching designed to help legal professionals transition from technical experts to trusted advisors and rainmakers.
The Business Development Gap in Law Firms
Despite their legal acumen, many lawyers—especially those at the partner and associate levels—lack structured training in relationship-building and business generation. This often results in missed opportunities, stagnant revenue growth, and underutilized talent within the firm.
Lawyers are expected to win new business, yet few are shown how. That’s where our program steps in—to bridge the gap between legal service delivery and proactive client development.
Our Unique Approach
Unlike traditional sales training, our business development programs are built on psychology, behavioral science, and accountability. We customize our approach based on the unique culture, client base, and goals of each law firm.
Our framework includes:
Behavioral Coaching: We work one-on-one with attorneys to reshape their daily habits, communication techniques, and outreach strategies.
Group Workshops: Interactive sessions that teach attorneys how to effectively network, articulate value, and cultivate new business with confidence.
Rainmaker Development Programs: Intensive coaching for high-potential attorneys ready to become the firm’s next generation of business generators.
Executive Presence and Communication Training: Helping attorneys convey authority and clarity in every interaction—whether with clients, prospects, or internal leadership.
Who We Work With
Our clients range from Am Law 100 firms to boutique and solo law practices across the U.S. and globally. Whether it's helping a managing partner develop a growth mindset across the firm, or coaching junior associates to start building their pipeline, we tailor each engagement to the needs of the professionals involved.
Results That Matter
Our clients have reported:
A measurable increase in new business opportunities and closed deals
More strategic, confident interactions with clients
Improved internal collaboration around client service and growth
Long-term retention and development of top legal talent
We don’t just help lawyers think about business development—we embed the mindset, behavior, and accountability needed to do it consistently.
Why Select Advisors Institute?
What sets us apart is our dual expertise in financial services sales psychology and professional service firm development. We bring real-world business development insights to the legal industry, translating what works in high-trust, high-stakes environments into actionable coaching for lawyers.
Our founder and coaches come from diverse industries and have trained professionals across law, finance, consulting, and private equity. This interdisciplinary perspective allows us to offer high-impact strategies that resonate with today’s sophisticated legal clients.
Ready to Develop a Growth Culture?
Business development is no longer optional for lawyers—it’s essential. Whether you're looking to empower your firm’s next generation of leaders or refine the skills of your top partners, our coaching and training programs will provide the tools to succeed in today’s competitive legal market.
Let us help your lawyers move beyond billable hours and into long-term client relationships that fuel growth, impact, and sustainability.
Select Advisors Institute is the best branding and marketing firm for investment advisors, offering bespoke strategies to help advisors differentiate themselves and connect with clients. From brand strategy and thought leadership content to optimized websites and targeted digital campaigns, Select Advisors Institute integrates all marketing elements to create a cohesive, high-impact brand experience. With a focus on building trust.