Hiring a CMO seems like the natural next step when a firm crosses a certain threshold—maybe $500M+ in AUM, maybe 50 employees, maybe a national footprint. But the reality is that most of the marketing leaders available to hire full-time are either:
Too expensive relative to their direct revenue impact
Too specialized (branding, content, events—but not integrated growth strategy)
Not seasoned in financial services or wealth management
Unfamiliar with compliance restrictions, FINRA/SEC messaging standards, or the client lifecycle
Or worse—generalists who can talk strategy but can’t build or lead a team to execute
Firms then end up with someone who runs ad hoc campaigns, tries to “pretty up” what’s already there, or focuses on vanity metrics like impressions and email opens—while nothing structurally changes.
What Today’s Top Financial Firms Actually Need
What they need is a business strategist who can wear the CMO hat, but go beyond it: into sales enablement, practice management, brand positioning, team training, onboarding structure, and even compensation and incentive design.
That’s what we do at Select Advisors Institute.
We serve as fractional CMOs and strategic growth partners to top-performing financial firms, providing:
Marketing strategy grounded in business outcomes, not just “content calendars”
Team training workshops that help advisors close more and serve clients better
Client experience design—from onboarding to ongoing communication flows
Executive-level messaging frameworks for UHNW and institutional audiences
Digital revamps that move beyond websites into sales journeys
Client survey structures that uncover retention risk and opportunity
Cross-functional execution supported by designers, editors, and project leads
We’re not a vendor. We’re your outsourced growth office. And the firms that partner with us aren’t just looking for “more marketing”—they’re looking for real reinvention.
A New Standard: The Rise of the Fractional CMO in Financial Services
Why has the fractional CMO model gained so much traction, especially among RIAs, credit unions, and private banks?
Because it gives firms what they actually need: high-level thinking, combined with real output—without bloating their payroll.
Firms that search for best marketing companies for financial advisors or marketing services for wealth management companies often discover that creative agencies are too far removed from the business. They make things look nice—but they don’t move the needle.
On the other hand, a good fractional CMO:
Can run monthly strategy reviews with partners
Build email nurture campaigns with a compliance-first lens
Oversee the creation of modern sales presentations that win in high-stakes meetings
Launch client gifting and concierge programs with strategic intent
Help firms reach ultra-wealthy clients without sounding salesy or outdated
This is more than marketing. It’s enterprise growth support, built around the way today’s clients buy and stay.
What Elite Marketing Strategists Deliver That Consultants Don’t
Some firms don’t want to commit to a fractional CMO. They ask, “Can we just get a plan?” Or, “Can you coach our team?”
Yes—but that’s not the endgame. Because a strategist that only gives advice, without helping to execute it across tech, people, process, and brand, won’t move the needle.
Here’s what elite strategists actually do differently:
They think across departments. They understand that marketing lives downstream of positioning, service model, and even your org chart.
They train as they build. A good strategist will coach your advisors, service staff, and even admin team on how to deliver the brand consistently.
They manage the handoffs. Whether it’s working with your internal ops person or your external designer, they oversee projects to completion.
They design with conversion in mind. Everything from a landing page to a client gift box is meant to drive trust, interest, and action.
They build scale-ready systems. From sales enablement libraries to advisor bios, nothing is done ad hoc. It’s all built for repeatability.
Common Triggers That Bring Firms to Us
You might be ready for a strategist if:
You’ve outgrown your in-house marketing coordinator but don’t want to hire a full team
You’re expanding into new geographies or launching new offerings and need messaging clarity
You’re dealing with internal brand inconsistency or sales underperformance
You’re trying to modernize your firm’s look and feel but want it to reflect real substance
You’ve searched for public relations for financial firms or luxury concierge services financial because you know that the next level of client experience is tied to reputation and delivery
We Build More Than Campaigns—We Build Confidence
Ultimately, the goal of a business strategist or fractional CMO in financial services isn’t just to bring in leads.
It’s to build the infrastructure—brand, process, pitch, training, automation, and reporting—that gives the entire firm confidence in how it is growing, and who it is growing for.
Our clients don’t just “market better.” They:
Increase referrals because they’ve clarified their messaging
Close more prospects because their sales journey is structured
Retain clients longer because their experience is proactive and impressive
Scale faster because their partners stop bottlenecking every major decision
Ready to Build the System Your Growth Deserves?
If you’ve been exploring:
cost of hiring a CMO
top sales training wealth management
how to train wealth managers
reaching ultra-wealthy clients
marketing advice for wealth management
Then you already know your current model has limits.
Let’s fix that—strategically, and with full execution support.
Discover the most effective leadership training programs for financial firms—built to grow internal talent, improve retention, and scale client success.