In this Chief Growth Officer interview series, we have the opportunity to delve into the journeys of two individuals who have found success in the legal industry.
Darren Wurz, Chief Wealth Counsel to Law Firm owners and host of the Lawyer Millionaire podcast, shares his expertise in working with Law Firm owners.
Meanwhile, Vanessa Vasquez de Lara, who runs Vasquez de Lara Law Group specializing in family law practice, provides insights into her experience starting her own practice to have more flexibility and time with her children. Both guests shed light on how they have grown their businesses in the legal industry.
Vanessa shares her story of starting her practice from scratch. She began by renting an office space for one day a week and gradually expanded until she could go in every day and start hiring staff. Within a year and a half, she began looking for her own office space. Vanessa kept her expenses low, improvised as she grew, and focused on building personal connections to attract clients. Networking through Business Networking International (BNI) allowed her to pitch her services and connect with potential clients. Despite starting with zero clients, she gained some through former and new connections.
Similarly, Darren built his practice from the ground up. He emphasizes the importance of taking action and starting a business at any stage of life. Networking through BNI played a significant role in gaining new clients. Darren also leveraged online platforms to answer legal questions and provide contact information, ultimately leading to more clients. He believes in maintaining an experimental approach and hunger for success, even as technology changes how we network and connect with clients.
Both Vanessa and Darren highlight the significance of building strong networks and connections in the legal industry. They acknowledge the challenges that come with starting a business but emphasize the importance of resilience and perseverance. They also stress the value of specialization in standing out in a competitive market.
Vanessa brings up an interesting point about starting her business while her children were young. She found that it was actually easier to manage her business and family responsibilities during this time, as her children needed more physical presence rather than emotional support. She credits strong family support for helping her through the early years of her business. Being able to run her own firm provided her with the flexibility to balance her family and work life, which she believes is invaluable.
Darren, on the other hand, specialized in working with law firm owners. He emphasized the joy of collaborating with growth-minded, entrepreneurial individuals. He underlines the importance of having a well-defined vision and long-term goals for building a successful law practice. Both Darren and Vanessa mention the significance of building systems and processes to support business growth.
In terms of financial advice, Darren discusses the challenges faced by law firms in managing their finances. He highlights the need for analyzing cash flow cycles and establishing an emergency reserve in the business. Darren emphasizes the importance of having a line of credit and making it available before facing financial distress. He also suggests finding ways to scale and build the value of a practice without spending unnecessary money, such as creating templates and workflows.
Vanessa provides insights on financial decision making for small businesses. She advises small business owners to think long-term when making investments, considering future growth and uncertainties. Vanessa emphasizes the need to balance personal and business financial decisions, recommending getting money upfront to help manage uncertainties.
The conversation also touches on the impact of the economy on law firms. They discuss how economic ups and downs can influence the types and number of cases handled by law firms. For example, prosperous times may see an increase in divorce cases, while economic downturns can lead to other legal actions.
In terms of marketing, both Darren and Vanessa emphasize the importance of having a strong digital presence. Darren highlights the value of staying informed about technological advancements, such as using AI, to give attorneys an advantage. They discuss the significance of constantly evolving and improving policies and procedures through feedback from the team.
Overall, this Chief Growth Officer interview series provides valuable insights into the experiences of Darren and Vanessa in growing their businesses in the legal industry. Their stories showcase the importance of networking, specialization, and adaptability in building successful law practices. They also emphasize the value of finding a balance between work and personal life, and the significance of financial planning for small businesses.
Customer service satisfaction is at a two-decade low, creating an opportunity for financial firms to stand out by enhancing client support. Firms can elevate their offerings by outsourcing to specialized services like Select Advisors. By providing concierge solutions such as due diligence, privacy management, and administrative services, you can stand out from the competition, provide more value for the fees you are charging, and truly be that "one stop shop" for your clients.
More than half of the world currently uses social media (62.3%). 5.04 billion people around the world now use social media, with 266 million new users coming online within the last year.What’s more: The average daily time spent using social media is 2h 23m! How can financial firms leverage social media for branding, client acquisition, business development and marketing? Which social media is best for financial firms? Linkedin or Facebook? What is the best social media content strategy for financial firms, especially with so much compliance and regulations?
Looking to elevate your financial brand's online presence and drive sustainable growth? Look no further than the top branding firm in the US. With tailored marketing solutions that engage potential clients, enhance brand recognition, and drive sales, financial firms can maximize their marketing budget and drive significant returns on investment. From inclusive digital platforms that comply with essential standards to compelling brand identities that engage customers authentically, partnering with a top branding firm, such as the Select Advisors Institute, can position financial firms for long-term success.
Are you finding that your marketing and sales efforts are falling short of expectations, leaving you frustrated or surrounded by excuses? It's time to break free from the mundane routine and discover a more intentional approach to your growth efforts. This article outlines how, by first understanding the difference between a marketing strategy and a marketing plan.
What are the advantages of an outsourced CMO (chief marketing officer) for branding and social media content for financial, legal, accounting firms? What are the pros and cons? Can an outsourced CMO bring in new clients to the firm? How much does a fractional or outsourced CMO cost? What’s the going rate salary for a financial services CMO? Contact us to learn all of these?
In this article, we discuss the importance of leveraging social media as a financial advisor, highlighting the potential for reaching a vast client base and acquiring new clients through social media platforms. It also provides tips for creating impactful social media content, such as using polls, sharing quotes, storytelling, utilizing visual content, and engaging with live streams. The key point of defining a niche, maintaining an active social media presence, and considering outsourcing social media management is also stressed.
Customer service satisfaction is at a two-decade low, creating an opportunity for financial firms to stand out by enhancing client support. Firms can elevate their offerings by outsourcing to specialized services like Select Advisors. By providing concierge solutions such as due diligence, privacy management, and administrative services, you can stand out from the competition, provide more value for the fees you are charging, and truly be that "one stop shop" for your clients.
More than half of the world currently uses social media (62.3%). 5.04 billion people around the world now use social media, with 266 million new users coming online within the last year.What’s more: The average daily time spent using social media is 2h 23m! So how can financial advisors and financial planners maximize their social media marketing strategy so they can better engage with their clients and find new prospects? This article goes into some strategies and methods!
Who is the top financial services marketing company and what do they do for financial services? In this article we discuss what a top financial services marketing company, which we believe is Select Advisors Institute, should be able to do for its clients. It includes branding, website design, content writing for financial firms, video production, social media strategies and a lot more!
Marketing automation is a game-changer for financial advisors. By streamlining processes, automating tasks, and delivering personalized messages, it helps attract and retain clients effectively. Learn how to automate your marketing in this article!
What is the difference between mass affluent and ultra high net worth when it comes to investor marketing? Knowing that, and being able to segment your strategy, can make a real difference in the results of your marketing efforts. Learn how we at Select Advisors think about the two.
Since 2014, Select Advisors Institute, under the leadership of Amy Parvaneh, has successfully helped propel the marketing of nearly 1,000 wealth management firms and teams. We've worked on branding, sales training, website design, Public Relations, SEO and social media. Reach out today!
There’s not a one-size-fits all type and style of sales training for financial advisors. Explore our five top financial advisor sales training programs designed to enhance sales skills and client acquisition. Learn about the benefits of sales training, program offerings, format considerations, and how to choose the right program based on individual needs and goals. Gain insights on methods for growing assets under management and tips for expanding advisory business
You’ve used Nextdoor to find babysitters and local movers; but have you considered listing your own financial or legal firm on the platform? Our article explains the benefits!
Transform your law firm's business development with Select Advisors Institute's expert training programs. Since 2014, we've offered customized solutions tailored to your firm's unique needs. Founded by Amy Parvaneh, we help law firms improve client acquisition, relationship management, and marketing strategies for sustained growth.
Discover how Select Advisors Institute helps financial advisors elevate their business with specialized marketing, branding, and SEO services tailored for the financial industry. Boost your online presence, attract high-net-worth clients, and achieve your business goals with our comprehensive marketing solutions.
Elevate your online presence and attract high-quality leads as a top financial advisor with Select Advisors Institute. Discover the power of SEO strategies tailored for financial services and position yourself for success in the competitive digital landscape. Partner with industry experts to optimize your visibility, drive organic traffic, and establish credibility among your target audience. Unlock the potential of SEO with Select Advisors Institute as your trusted marketing agency.
Discover how outsourcing your marketing to an expert team of Fractional Chief Marketing Officers (CMOs) can be a game-changer for financial advisors, accounting firms, and registered investment advisors (RIAs). Save time, leverage industry expertise, and save money while elevating your brand and driving lead generation. Find out why Select Advisors Institute recommends outsourced CMO services for sustained business growth.
If you are an accountant, investment advisor or RIA, you may be seeking a content strategy or sales training for your firm. A fractional and outsourced CMO can be a great solution to help your accounting firm or investment advisor firm grow. Select Advisors is an outsourced chief marketing officer (CMO) for financial firms.
Do you feel your social media strategy is bland, to say the least, and not doing anything for your brand, marketing or business? If so, take some lessons from one of the nation’s most strict agencies, the TSA, which has infused humor and transparency into its social media content to attract nearly 1 million followers and praise. Learn some best practices in this article.
By embracing digital strategies that cater specifically to the needs of accounting firms, businesses can enhance their visibility, attract the right clients, and foster sustainable growth. Our comprehensive approach serves as a testament to the powerful impact of strategic marketing in propelling accounting companies to new heights of success. As the industry continues to evolve, it is clear that a robust digital marketing strategy can be a driving force behind the achievements of accounting firms, solidifying their position in a competitive market.
Experience tailored branding solutions for financial and accounting firms in the United States. Our client-centric approach, proven success stories, and deep understanding of the financial sector make us the go-to agency for innovative branding strategies. Elevate your brand identity and captivate your target audience with our exceptional services.
Branding can have a profound impact on financial and legal firms. Discover how creating a distinct brand identity can foster deeper client connections, generate client referrals, boost employee engagement, enable targeted marketing, and enhance market positioning. Uncover the compounding effects of effective branding strategies and the long-lasting benefits they provide for your firm's reputation and revenue growth.
Our article highlights the importance of effective branding and strategic rebranding for law firms. With rapid changes within the legal sector, maintaining relevance and competitiveness requires a strong brand identity and a well-crafted brand strategy. Selecting the right partner for brand development and marketing becomes integral to achieving success. Top branding firms and brand development companies play a crucial role in providing a valuable edge to law firms seeking to establish a prominent presence in the industry. Effective law firm branding communicates the essence of the firm in a compelling manner to stakeholders and clients, setting them apart within the competitive landscape.
Discover how to attract new clients on LinkedIn with expert advice from Amy Parvaneh. In her article, she shares five critical factors that may be hindering your CPA firm's efforts on the platform. Learn valuable insights and actionable strategies to optimize your LinkedIn presence and drive business growth. Don't miss out on unlocking the full potential of this powerful platform.
In our article on LinkedIn, we explore the five critical reasons that may be hindering your client acquisition efforts on the platform. Our valuable insights offer actionable strategies for enhancing your approach and attracting clients effectively. We share expert tips on optimizing your LinkedIn presence to drive business growth and success. Join us in uncovering the keys to leveraging this powerful platform and expanding your client base.
In the dynamic world of finance, where competition is fierce and customer loyalty is invaluable, effective branding and strategic rebranding are essential for financial firms to thrive. By partnering with top branding firms and brand development companies, institutions can carve out a distinct identity, engage customers authentically, and drive business growth. Select Advisors Institute stands as a testament to the power of strategic branding in shaping the success of financial firms, offering unparalleled expertise, innovative solutions, and a proven track record of excellence in the field of financial branding and marketing.
YOU and your clients believe you are trustworthy. But how can you prove that to those who don’t know you? Is there a benchmark for measuring your trust level against, so you can measure your stats and improve them if need be? We believe so, and we want to show you the building blocks around measuring “trust.”
Discover the importance of rebranding for financial institutions to differentiate themselves in a competitive market. Learn about Select Advisors Institute, a top-tier financial services branding agency renowned for developing compelling brand identities that resonate with audiences and drive business growth. Find out how strategic rebranding efforts go beyond surface-level changes to position financial organizations as industry leaders, fostering customer loyalty and setting them apart from the competition.
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Enhance your financial firm's marketing strategy with expert guidance from Select Advisors Institute. We specialize in helping wealth managers, RIAs, and financial professionals boost growth, increase client engagement, and strengthen brand presence through tailored marketing solutions. From social media strategies to comprehensive branding, our services are designed to transform your firm's approach to attracting and retaining high-net-worth clients.