In this video I share the importance of branding for financial advisors, what branding even is, and how branding can help your firm differentiate itself.
In today’s day and age, people have a 15 second attention span, and so they don’t have time (nor energy) for your script or even “elevator pitch” in discussing your value proposition. That’s part of the reason why branding is so important.
Furthermore, branding can help develop your niche and help people “opt in” to your beliefs and methodology.
Watch the video, and after you finish, click on the link below to go through our short exercise as a starting point for defining your firm’s brand.
https://www.selectadvisorsinstitute.com/brand-discovery-worksheet
To learn a bit more about how we can help your practice with its modernization plans and branding, please fill out the form below: