10 Lead Generation Strategies for Financial Advisors

In today’s competitive world of wealth management, effective lead generation is essential for business growth.

Some advisors have a recurring and reliable list of leads coming to them from long-standing centers of influence partnerships, while others have tapped into lead generation programs to help them source leads.

Whatever your form of lead generation (or lack there of) is, one thing is for sure: We can never get enough leads.

That’s because most leads will not close.

So we should be rapidly increasing our various sales funnels in order to bring in as many leads as possible.

Below we have outlined some common forms of lead generation for financial advisors. Keep in mind we have a plethora of other customized methods for each client we work with, depending on their target audience and niche.

Below are examples of lead generation strategies for financial advisors.

1. Leverage Digital Marketing

A robust online presence is critical in today’s digital-first environment. Use social media, email campaigns, and SEO to make your services more visible. Platforms like LinkedIn and Facebook allow you to engage with prospects and build your brand, while SEO ensures you appear at the top of search results.

Examples of digital marketing include some listed below, but we do have an entire article on Digital Marketing for Financial Advisors.

A. Content Marketing Through Blogs

   - Example: Regularly publishing informative and engaging blog posts on your website.

   - Explanation: This positions your brand as a thought leader in your industry, drives organic traffic through SEO, and provides valuable content that can be shared across social media and email newsletters.

B. Email Newsletters

This is something Select Advisors loves, as it is a great way to get into the inbox of your target audience.

   - Example: Sending out a monthly newsletter with updates, tips, and exclusive content.

   - Explanation: Email newsletters help maintain regular contact with your audience, build relationships, and drive traffic to your website or offers. Personalized content can increase engagement and conversions.

C. Social Media Engagement

Here, we don’t mean just posting content and calling it a day, but literally treating your social media as its own cocktail party, inviting the right people to your exclusive event, getting them to speak and participate, and showcase what’s on their mind.

   - Example: Actively responding to comments, engaging in conversations of other professionals, and participating in relevant social media groups.

   - Explanation: This builds a community around your brand, increases visibility, and fosters trust with your audience. Engaging content also encourages shares, extending your reach.

Here is an article we wrote on Social Media for Financial Advisors.

D. Search Engine Optimization (SEO)

This is HUGE for Select Advisors, as we aim to get your website on page one of google around coveted and highly admired keywords to get in front of your target audience.

   - Example: Optimizing your website content, structure, and metadata to rank higher on search engine results pages (SERPs). Read more about SEO for financial advisors here:

   - Explanation: SEO drives organic traffic by making your content more discoverable to users searching for relevant keywords. Higher rankings can significantly increase visibility and credibility.

E. Webinars and Online Workshops

   - Example: Hosting educational webinars or workshops on topics relevant to your audience.

   - Explanation: These events provide value, showcase your expertise, and allow for direct interaction with potential clients or customers. They also offer opportunities to collect leads through registration forms.

Here is a bit more on hosting client events.

2. Focus on Organic Marketing

Organic marketing involves building a strong online presence without relying on paid advertising. By consistently producing high-quality content, optimizing your website for search engines, and engaging with your audience on social media, you can attract clients naturally over time. This approach builds trust and credibility, as potential clients see you as a knowledgeable and reliable source in the industry.

What is Organic Marketing? We have a full article on that!

3. Showcase Client Reviews and Testimonials

Display testimonials from satisfied clients prominently on your website and marketing materials. Positive reviews build trust and credibility, influencing potential clients’ decisions and reassuring them that they are making a wise choice.

Before you do so, be sure to know the rules and requirements around testimonials in our video interview for wealth managers and advisors per the SEC.

4. Form Strategic Partnerships

Establish partnerships with complementary professionals like estate planners, tax advisors, or accountants. Reciprocal referrals can introduce you to new clients and create a network of trusted professionals, offering clients comprehensive financial advice.

Here is an article we wrote on improving and expanding your COI relationships.

5. Implement a Structured Referral Program

A referral program encourages satisfied clients to recommend your services. Offer incentives like discounts or small rewards for successful referrals. This not only attracts new clients but also strengthens your relationship with existing ones.

Select Advisors offers our proprietary research tool to help advisors find more referrals. Learn more about Referralytics here.

Want to know what the other five exclusive types of lead generation strategies are for wealth managers and financial advisors? Reach out using the button below!