How much does a financial advisor cost?

How Much Does a Financial Advisor Cost: A Personal Journey to Financial Peace of Mind

Last year, I hired my first financial advisor, even though I've been in the financial services industry for 20 years.

Surprisingly, I never considered seeking professional financial advice before. I always believed I could handle my investments on my own. But as time passed, I began to notice discrepancies in my portfolio performance compared to the market benchmarks, such as the S&P 500. My investments seemed to underperform when the markets were up and plummet even further when they were down.

The growing disparity between my portfolio and the market benchmarks caused me considerable anxiety. I found myself constantly worrying about my financial future and realized the toll it was taking on my mental well-being. Eventually, I made the decision to seek the expertise of a financial advisor. At that moment, the cost of hiring a professional was a secondary concern compared to the losses I had incurred in the turbulent markets.

If you're pondering the question, "How much does a financial advisor cost?" consider the invaluable benefits they bring beyond financial gains. Reflect on the mental peace and security they can offer you as you navigate your financial journey. The true cost of not having a financial advisor may be the missed opportunities, setbacks in achieving your financial goals, and the strain on your mental and emotional well-being.

Typically, financial advisors charge around one percent of the assets under their management. For instance, if you are contemplating giving $1 million to a financial advisor to manage, you might expect to pay approximately $10,000 annually, with payments made quarterly. While this may seem like an additional expense, the peace of mind and potential financial gains from expert guidance can far outweigh the cost.

However, a new group of financial advisors are pushing the envelop on this old-fashioned model.

For example, you may not necessarily have the amount to manage nor want someone only for managing the money. You may need someone to help you with budgeting, planning for growing your business revenue, managing the ups and downs of your revenue, paying down debt, etc.

That’s why a blooming set of financial advisors have began instituting other forms of charging.

Below are some creative and new ways financial advisors charge for their services:

  1. Membership Fee

    This is a pricing model where clients pay a regular fee to become part of an exclusive group or service provided by the financial advisor. This fee often grants access to a range of benefits, such as personalized financial advice, educational resources, exclusive events, or priority support. Membership fees are typically charged monthly or annually and can vary based on the level of access or services provided. This model is particularly appealing for clients looking for ongoing support and engagement with their financial advisor.

  2. Subscription Fee

    This model involves clients paying a recurring fee, usually on a monthly or quarterly basis, to receive continuous financial advisory services. Unlike a membership fee, a subscription fee is often associated with receiving specific, ongoing services such as regular financial planning reviews, portfolio management, or automated financial tools. This model provides clients with predictable costs and consistent access to advisory services, fostering a long-term relationship between the client and the advisor.

  3. Annual Retainer

    This is a pricing model where clients pay a set fee upfront for a year of financial advisory services. This model ensures that the advisor is available to provide advice and support as needed throughout the year without additional charges for each consultation. The retainer fee typically covers a range of services, including financial planning, investment management, and periodic reviews. This model is advantageous for clients who prefer to budget for advisory services on a yearly basis and seek comprehensive, ongoing support.

  4. Project-Based

    This is a pricing model involves charging clients a fixed fee for a specific, defined project or service. This could include financial planning for a major life event, such as retirement, estate planning, or setting up a trust. The fee is agreed upon before the project begins and covers all aspects of the project until its completion. This model is ideal for clients who need focused, one-time assistance with a particular financial goal or situation rather than ongoing advisory services.

  5. Hourly

    This pricing model charges clients based on the actual time the financial advisor spends working on their behalf. Clients are billed for each hour of consultation, planning, or advisory service provided. This model is straightforward and transparent, allowing clients to pay only for the time they use. It is particularly suitable for clients who have specific questions or need occasional advice without committing to a long-term engagement. Hourly fees can vary widely based on the advisor's experience, expertise, and geographic location.

    Each of these pricing models has its own advantages and can be tailored to fit the unique needs and preferences of different clients. Financial advisors often choose the model that aligns best with their service offerings and the goals of their clientele.

Hiring a financial advisor goes beyond just managing your money; it is an investment in your financial well-being and peace of mind. If you wish to explore how a financial advisor can help you achieve your financial goals and secure your future, don't hesitate to reach out to me. Let's embark on this journey to financial stability and serenity together.

The cost of a financial advisor extends far beyond the monetary aspect. It encompasses the mental relief, financial security, and guidance they provide to help you navigate the complex world of investments. Ultimately, the question to ask yourself is not just about the financial cost but also about the value they bring to your financial well-being and future.


Hi, I’m Amy Parvaneh,

Since 2014, my firm has guided 100s of financial firms and thousands of financial advisors. I have been in the financial services industry since 2001, with a successful career at Goldman Sachs Private Wealth Management. I’d love to refer you to some of my favorite financial advisors in this space!

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