Marketing isn’t just meant to be a tool for finding brand new, cold prospects who had no idea you and your firm existed. Marketing can be a phenomenal tool to get you more existing client referrals, instead of you having to do the “dreadful” ask! Learn how here.

In this article, we discuss the top marketing and sales best practices for CPA’s to differentiate their practice. This article helps you answer the following questions: “Besides providing excellent tax advice, how are you different than my existing CPA (who also provides excellent tax advice and preparation)? Or better yet, how are you different than my online tax preparer?”